ROSA Q2 Snapshot
April through June 2026
155 bookings created this quarter
Q2 revenue created: $153K
Instagram reach up 88.2%
Executive snapshot
Revenue created
$153K
Q2 created revenue
Event month revenue
$153K
Apr $34K · May $61K · Jun $58K
Total bookings
155
Created Apr–Jun
Avg order value
$1,036
Lower AOV with higher volume
Inquiry-to-booking
49.2%
253 booked vs. 261 did not book
Monthly revenue created
May was the strongest revenue month in Q2. June remained elevated, indicating momentum did not depend on a single spike.
YTD revenue by location
386 remains the primary revenue engine. 299 is now meaningful, but still needs stronger repeatable programming.
Bookings by creation month
Q2 bookings created
155
Strongest month
June: 54
AOV
$1,036
Sales performance
Confirmed bookings
253
2026 booking base
Did not book
261
Lost or declined opportunities
Qualified pipeline
$79K
Open future opportunity
Lost revenue
$119K
Opportunity cost to manage
Pipeline coverage
1.65×
Coverage against near-term target
Discovery sources
Peerspace is still doing most of the work. Direct and referral channels need structure, not just more posts.
Paid marketing efficiency
Ad spend
$6,033
Attributed revenue
$71K
ROAS
11.8×
Cost per booking
$108
ROAS should be shown as a multiple, not a percentage. Each $1 in ad spend generated approximately $11.80 in attributed revenue.
Sales funnel
514 inquiries reviewed
↓
253 confirmed bookings
↓
$290K total tracked revenue
Conversion is strong, but lost revenue is too high to ignore. The issue is no longer demand. The issue is tightening follow-up and channel quality.
Audience — Instagram & Meta
Views
961,953
95.6% from non-followers
Accounts reached
323,471
+88.2%
Followers
7,314
+593 net new
Profile visits
22,187
+94.7%
External link taps
1,019
+91.9%
Content mix by views
Posts 47.9%
Stories 29.7%
Reels 22.4%
Content mix by interactions
Posts drove the majority of interactions, while Reels remained efficient relative to their share of views.
Top content by views
Build Your Vision
68K
Cheers Reel
67K
World Cup Window
62K
Brooklyn NY Post
8.7K
The best-performing content sold the space visually and tied ROSA to timely programming.
Paid Meta reach
Ad views
919,734
Ad reach
430,944
Engagement
115,959
Link clicks
28,955
Follows from ads
381
Email & audience growth
Email performance
Campaign sends
9,380
Open rate
13.3%
Click rate
1.6%
Clicks
147
Unsubscribe rate
0.99%
Email volume more than doubled, but open and click rates declined. This needs better segmentation, not more sends.
Audience growth
Total contacts
2,586
Active subscribers
2,267
Net contact growth
+347
Unsubscribed contacts
319
Contact growth improved, but subscriber quality must be protected. Imported or broad audiences should be segmented before campaigns.
Delivery health
Delivery rate
99.2%
Deliveries
9,301
Bounce rate
0.84%
Bounces
79
Delivery is healthy. The real issue is message relevance and click intent, not inbox placement.
Q3 focus
Priority 1 — reduce platform dependency
Peerspace remains the dominant discovery source. ROSA needs stronger direct booking channels through Google, referral, email, and repeat customer campaigns.
Priority 2 — convert reach into inquiries
Instagram reach and link taps nearly doubled. The next step is better landing pages, clearer CTAs, and tracking which posts create qualified inquiries.
Priority 3 — protect AOV
Booking volume is strong, but AOV is lower. Q3 should focus on upsells, packages, minimums, and higher-value event types.