ROSA Q1 Snapshot
January through March 2026
70 bookings this quarter
Q1 Revenue up 17.6% QoQ
Revenue snapshot
Revenue created
$148K
Booked during Q1
Event month revenue
$55K
Jan $13K · Feb $17K · Mar $25K
March created revenue
$76K
51% of Q1 created revenue
Total bookings
70
Mar: 34 bookings
Avg order value
$1,217
Strongest in Feb
Monthly revenue created vs. event month revenue
Event month revenue
Revenue created
Revenue by location
386 + 402 account for 90% of total revenue. Over-concentration risk.
Bookings by month
Q1 AOV
$1,217
Q1 leads created
21
Leads in progress
41
Bookings & lead sources
Booking sources
Peerspace 79%
Repeat 12%
Google 10%
Peerspace carries 79% of bookings. Direct channel growth is the key unlock.
Top lead discovery sources
Word of mouth is the top lead driver — an underused referral channel worth formalizing.
Lead flow by month
Soft early, strong March spike. Lead tracking needs more consistency in Jan–Feb.
Audience — Instagram & Mailchimp
Total views
500,987
92.1% from non-followers
Accounts reached
218,601
NYC top city at 47.4%
Followers
6,819
+799 net new this quarter
Profile visits
14,813
Core age 25–44
Link taps
662
Conversion gap vs. reach
Content mix by views
Posts 46%
Stories 29%
Reels 25%
Content mix by interactions
Reels punch above their weight on engagement. More short-form creative could drive booking intent.
Email performance
Sends
4,234
Open rate
16.4%
Click rate
1.9%
Unsubscribes
58 (1.4%)
List size
2,239 +317 QoQ
Opens are solid; clicks need work. Unsubscribe rate signals list or messaging quality issues.
Audience growth
Total contacts
2,239
vs. last quarter
+317
Squarespace
79 new · 12 unsub
Zapier
17 new · 1 unsub
Import batch
219 new · 57 unsub
Import batch drove most growth but also most unsubscribes — segment before sending.